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CNW Marketing Research, Inc. (CNWMR), known primarily as an automotive marketing research company, was a private company founded in 1984. It operated separate research offices covering the automotive, computer, electronics, housing, and personal investment industries, as well as a research office covering political issues.〔(Frequent Questions ) (Company website). CNWMR. Retrieved on 2007-08-12.〕〔Associated Press. (From Deep in the Woods, He Tracks Autos: Oregon Man Follows the Money Trail by Computer ) ''The Wichita Eagle'', via nl.newsbank.com, 1995-03-05. Retrieved on 2007-08-12.〕 CNW was a reclusive firm and has been the subject of some controversy (see below), with subscribers in nine countries including government agencies, Wall Street brokerage houses and financial institutions. Major clients included Gannett Newspapers, Time Inc., Meredith Publishing (Better Homes et al.) as well as a long list of corporate clients. The CNW stands for Coastal Northwest, a consumer magazine founded by Stephanie Yanez Spinella and husband Art Spinella, which was published for only one test issue.〔 Beginning as Coastal Northwest Publishing Company in 1983, according to Art Spinella, it became CNW Marketing/Research in 1984. The slash was dropped with the advent of the internet, making its name CNW Marketing Research, Inc. As of February 2015, after the death of co-founder Art Spinella, the company has closed its doors, according to a statement from Stephanie Yanez Spinella on the main CNW site. 〔() (Company website). Retrieved on 2015-08-22.〕 CNWMR performed research into consumer motivations and decisions in automotive purchases, and reports a variety of data related to market forecasting. The company's website states that its research and data publications are provided to more than 10,000 subscribers in print and on-line formats, with annual subscription prices list as beginning at $400.〔(About Us ) (Company website). CNW Marketing Research, Inc. Retrieved on 2007-08-12.〕〔(Products ) (Company website). CNW Marketing Research, Inc. Retrieved on 2007-08-12.〕 It publishes a monthly ''Retail Automotive Summary periodical'', ''Home and Shelter Update'' newsletters, ''Purchase Path'' studies, sales forecasting and other industry analyses.〔Roberts, Ted. (Interview with Art Spinella, President, CNW Marketing Research ). ''Automotive Digest'', via automotivedigest.com, 2007-04-19. Retrieved on 2007-08-12.〕 Current leasing and other trends are tracked regularly through data gleaned from insurance companies, providing a unique data view used by the automotive industry, industry analysts and government agencies.〔 ==Key personnel== Art Spinella was named automotive division president or company president in 2001,〔 2002,〔 or 2003,〔(Automotive News World Congress: Speakers ). (Commercial website). ''Automotive News''. Retrieved on 2007-08-12.〕 according to various accounts, after serving as vice president and general manager since 1992. Often misattributed as the president in articles from 1992 through 2000,〔Hudson, Thomas B. ("Consumer leasing and personal property financing developments: early termination provisions in automobile leasing contracts". ) ''Business Lawyer'', via highbeam.com, 1993-05-01. Retrieved on 2007-08-12.〕〔Brown, Warren and Leslie Walker ("3 Big Carmakers to Create Net Site for Buying Parts" ). ''The Washington Post'', via highbeam.com, 2000-02-26. Retrieved on 2007-08-12.〕〔Knight-Ridder. ("U.S.-Built Cars Score High in New Survey" ) ''The Buffalo News'', via nl.newsbank.com, 1995-03-07. Retrieved on 2007-08-12.〕 he was described as an auto leasing newsletter editor and director of automotive research at the company prior to 1992.〔Bryant, Adam. "Chrysler Takes Steps To Lift Sales". ''The New York Times'', via TimesSelect select.nytimes.com (subscription required), 1991-08-30. Retrieved on 2007-08-12.〕〔Bryant, Adam. "Oldsmobile Cutting Rate On Leases". ''The New York Times'', via TimesSelect select.nytimes.com (subscription required), 1991-12-06. Retrieved on 2007-08-12.〕 Stephanie Yanez is currently listed as the CEO, previously identified as president of CNWMR in 1995,〔 until as recently as 2003.〔Simon, Ruth and Zachery Kouwe. ("Why a Rate Cut Might Hurt You" ). ''The Wall Street Journal'', via wsj.com, 2003-06-23. Retrieved on 2007-08-12.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「CNW Marketing Research」の詳細全文を読む スポンサード リンク
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